Nina Kraviz


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Electronic Music for 1.5 Billion People

February 19, 2020
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A recent study by IMS Business showed that electronic music is the third most popular music genre in the world, estimated with 1.5 billion listeners. Survey of 19,000 consumers aged 16-64 in 18 countries; 32% revealed that typically they listen to electronic, dance and house music, ranking it way ahead of rap, R’n’B and hip hop music styles. Applying this to the global 16-64 y/o population would mean over 1.5bn people typically listen to Electronic Music.

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