A recent study by IMS Business showed that electronic music is the third most popular music genre in the world, estimated with 1.5 billion listeners. Survey of 19,000 consumers aged 16-64 in 18 countries; 32% revealed that typically they listen to electronic, dance and house music, ranking it way ahead of rap, R’n’B and hip hop music styles. Applying this to the global 16-64 y/o population would mean over 1.5bn people typically listen to Electronic Music.